Microsoft — Copilot: Late Nights Thoughts

My first major campaign with Microsoft was for their AI-powered digital companion, Copilot. I was tasked with scripting and leading creative for content series titled “Late Night Thoughts.” Teaming up with TikTok mega-influencer Brandon Edelman (@bran_flakezz), these videos position Copilot as the perfect partner in problem solving, even when it’s late at night and you’re unable to turn your mind off and go to bed. I helped usher this campaign through every stage of production, from meeting with talent to align and refine the scripts before shoot day, to being on set during the shoot, and then helping with the edit in post. This series was a big hit internally, and is being used as an example for how other products across Microsoft’s lines of business should be marketed.