TikTok Awards ‘24
TikTok ended 2024 with a bang by bringing to life the first annual TikTok Awards. This awards show spanned multiple regions, markets and continents, with each show celebrating the buzzy creators and videos from that region that broke through the noise and created cultural moments.
As the lead copywriter for this project, I came up with the theme and tagline for this year’s award show, along with handling all other copy asks. In addition, I worked closely with our design team to come up with the look & feel and general aesthetic of the award show. Our work was then replicated and brought to life across the world. Check out some amazing votes from the shows across the globe, along with some of our featured press clippings below!
Key Metrics
Generated $22M+ in GBS revenue (to date) through Global TT Creator Awards
Achieved 116% YoY growth in sponsorships from 2023
Initiated development of global commercial package for 2025 awards with commercial partnerships team
Creating unified event strategies and similar approaches for future initiatives.
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1,300 attendees
Over 100 medias, generating 306+ published articles (64% tier 1)
93% positive sentiment
Partner (Media/Publisher): 350+ videos amassed 80M+ vv
Official Media: 210+ videos garnered 50M+ vv
15M+ total votes from 1.5M+ participants
5.9M+ votes for top nominee
1.1M+ video posts with 7.2B+ total video views
LIVE: 42 billion impressions (+161,538% compared to 26 million in 2023), capturing the attention of audiences far and wide. The live stream garnered 1.4 million unique viewers (+148% compared to 949K in 2023) and a total of 1.9 million live views (+150% compared to 1.27 million in 2023), with impressive 150K interactions.
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1.6M+ unique viewers across the LIVE and the replay
3.4 million votes with 65 nominees in 14 award categories - that's 1M+ more votes than last year!
PCU of 50,213 & 22,865 new followers
AUD$1.9M revenue generated across 5 commercial partners.
1350+ guests including creators, publishers, media and VIP guests
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Attendance: A total of 1,715 people attended the event. of the total, 127 creators joined with 105 their companions
LIVE: pv - 422k, uv - 329k, PCU - 16k (KR, JP, US, ID, SG, MY, TH, VN, PH, TW)
TV: 210k
Publish content: 932
Total of 1,018 articles with 100% positive
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100% positive creator sentiment (326 surveys collected)
8 public figures and 7 creators on stage, negotiated for FREE
Exclusive Comms initiative: LIVE event in partnership with Sky - Avg watch time: 1m, Watch UVs 35,090, Watch PVs 43,458
+106 earned media coverage(90% on Tier 1 and 2), €388,580 in media value generated
108 posts on social media owned channels (TikTok, IG&FB feed and stories), 1.5M total impressions
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CSAT: Overall satisfaction: 90%
H5:Total Page Views: 21,101,355 (978.0%+ compared to last year)
Total Votes: 10,718,524 votes
Cumulative participants: 778,613
Highest votes per nominee: 3,256,551 votes
Total Published: 91,318 video posts
Total Video View: 255,220,395 video views
